Who needs the Wow Factor? Executives seeking to reinvent themselves, recent graduates facing fierce competition, entrepreneurs looking for funding in a world where funding is seemingly nonexistent, or anyone who has been downsized, outsourced, or simply blindsided by harsh economic realities. In her proven “Search and Destroy” format, Jones shares thirty-three things you must (and must not) do to survive in a moment that demands solutions, shortcuts, and less sugarcoating. You’ll learn how to

• identify and transform the qualities that dull your edge
• restore your confidence in these days of “look hungry, go hungry”
• target your dream job, outprepare your interviewer, and get your résumé to the top of the pile
• fine-tune the “soft skills” that will amplify your network
• perfect your written communications–text, email, snail mail
• follow the “Do It, Delegate It, or Delete It” Rule
• get the ten worst business sayings out of your vocabulary
• implement “the Six Layers of Why” for maximum impact when interviewing, branding, or selling
• leverage the value of timing, silence, and the verbal one-two punch

Through critical, perfectly timed advice, amusing anecdotes, and proven strategies, Frances Cole Jones gives you the tools you need–daring, fluidity, and mental strength–to stay afloat in a sink-or-swim environment. The Wow Factor will help you ensure that your ideas and skills remain both timely and timeless, so that you’ll have the confidence to wow everyone, every time.