This book continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty, whether the professor just wants a good textbook and a few key supplements or needs a top-notch fully integrated multimedia program.
Marketing – Eric N. Berkowitz, William Rudelius, Roger A. Kerin
- Publisher : Mcgraw-Hill College; 8th Edition (January 1, 2005)
- Language : English
- Hardcover : 733 pages
230.000 ₫
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